One of Minnesota's own, Tori Jensen, is getting national press for her "Real Men Read" project. A great summary can be found here on the Education World website.
This is very cool and should be a model for any school who may find that its male demographic reading scores could use a bump.
(That's Tori's superintendent in the poster at the right.)
Oh, I fixed the link to ALA's Read Poster generator. Find example and link here.