Why your library's digital resources go unused and a golden opportunity

While digital resources are a growing part of many if not most school library collections, the amount of use they get is often disappointing. At least in the districts in which I have worked. Most products have a some sort of usage meter so it's pretty easy to determine how often they are accessed.
Why does this seem to be the case even after almost 30 years of availability? (Anyone else remember the Groliers on a stand alone workstation in the late '80s?) A few reasons come to mind...
- Out of sight, out of mind. Unlike print materials that are easily visible to anyone walking into the library, the digital resources are hidden - too often deep with the library's website, which is hidden deep within the school website.
- Difficult to promote. Those lively new picture books or high interest non-fiction titles are easy to showcase in displays. While it's possible to show digital materials on library monitors, it simply feels like more work.
- Low comfort level by staff. Many adults still do know about nor feel comfortable using digital resources. How many teachers in your school still require "at least one print reference" in their research assignments? Digital = dubious quality still in many an educator's mind.
- Inadequate access to technology. You don't need a device to use print. But e-books and databases require both hardware and an Internet connection (and often a password). If your school is student device poor and you have a high percentage of kids without home Internet access, this is a big, big deal.
- Free, popular digital options. Hey, why go to all the trouble of logging into World Book or Britannica when Wikipedia just sort of pops up in Google Search? Why log in to Discovery Streaming when there's YouTube? Yes, we information professionals know why, but do your staff and students care?
- Slow change in assessments. Your state still require kids know how to use guide words in a print dictionary? 'Nuff, said.
- Generic, not targeted. Good print collections are built around curricular needs. Is this currently the case when you are selecting digital materials as well?
Our district's library media specialists met last week and we talked a lot about how to purposely build our collection of electronic resources to meet specific course needs. We may not be able to do a lot about the first six challenges in the list above, but we can make a conscientious effort to target the curation of all our resources, print and digital, to meet content standards and course requirements.
The growing use of our learning management system, Schoology, makes this an opportune time to work with teachers to select content-specific digital resources. The LMS, after all, it more or less a container, and containers need content.
Feels like a golden opportunity to build relevance and relationships.