A rose by any other name might smell better

"What’s in a name? That which we call a rose by any other name would smell just as sweet." Shakespeare
New Jersey social studies teacher Steven Maher in his Infinitude blog entry "Say What?" believes the names companies give their Web 2.0 products work against them. You'll find the entire post a worthwhile read. His opening paragraph goes thus:
My interaction with teachers and administrators over the past couple weeks has reinforced a belief I’ve had for some time, the language associated with educational technology is one of the chief impediments to its application in schools. We’re suffering because the host of Web 2.0 sites are trying to out-weird each other for attention. What else explains “Diigo”, “Spurl” and “Moodle”? No one appreciates these services more than me, but I’m finding it increasingly difficult to talk about them with a straight face. How can you convince someone that these tools are worthwhile when they have such ridiculous names? Such drastic deviation from common language automatically sparks suspicion, it should be no wonder that teachers and education leaders are not incorporating them into the schools faster. I’m as much a educational technology advocate as the professional presenters and consultants, but I have a great deal of sympathy for teachers who intrinsically know that technology must be able to help them somehow, but have a tough time accepting that it has the same value as things like the “Reader’s Guide to Periodical Literature”, “Chicago Manual of Style” or Library of Congress.
My nomination for stupidly named application is Twitter. The very sound of it makes it seem inconsequential (fritter twitter my time away) and something that only a “twit” would do. Steven mentions Spurl - a portmanteau of spew and hurl, perhaps?
Would better naming give these tools more gravitas and therefore greater acceptance among educators?
Nominations for the most ill-named application?
