Media special - itis

A fellow Minnesotan teased me a little about the name of ISTE's special interest group for library media specialists - SIGMS. He teased that MS was a disease, not a profession.
After reading this comment, I began wondering - might it be both? Do we suffer from media specialitis when one reads this on LM_Net:
In our district we have a policy which says that I keep the money tendered for lost books for 2 weeks and then turn the money in to the district treasurer. I had a child return the lost book after that 2-week window. So, I did not return his money. Well, doesn't his mom call saying he should have the book back or his money back. After counting down from 10, I said "okay" and gave him back the lousy $3.99. If it had been more, I would have had the district treasurer deal with
her. But, for that piddly amount, I picked my battles.....BUT I walked right over to the child's classroom and told him and the classroom teacher that the library was not a bookstore! And this is NOT going to happen again!
What a great deal - for only $3.99 this librarian bought at least $399 worth of ill will and bad feelings from a student, a parent and, BONUS, a classroom teacher. If the teacher complains to the principal, this might just be a bad PR home run.
Scott McLeod at Dangerously Irrelevant writes about his "not so friendly library," and reminds his readers:
Seth Godin reminds us that every interaction with a customer / client / patron / stakeholder / visitor is a marketing interaction. It’s an opportunity for us to build or erode our brand, a chance to increase or decrease the trust and goodwill of the people with whom we are interacting.
"Cutting off one's nose to spite one's face" is a trite, but in this case apropos expression.
What are other symptoms of "media specialitis?"
Yes, you can get this image on a t-shirt here. <http://www.strangersinparadise.com/>