Are we teaching kids to hate reading?

OK, the statistics in the graphic above may be questionable (Robert Brewer is a pastor at a Texas church and the Jenkins Group (a "custom" book publisher) study is from 2003, but the trend seems to be that people are reading fewer books.
I have to say that with the availability of streaming video (Netflix), easy free access to magazines (Zinio), and social media (countless blogs, Twitter, and Facebook), even this life-long reader finds himself finishing fewer books. Given the availability of these online resources plus the huge attractions of video games, I see younger kids reading less as well.
So is reading a good novel, a biography, or a classic becoming the acquired taste of a small percentage of our population? Will book lovers become a smallish cult like opera affectionados? (See also Libraries for a Post Literate Society.) Should I even worry about this shift from print to other means of gaining information and being entertained?
I can't help but think that schools are pushing kids away from reading for pleasure. Given the emphasis on reading as an "assessable" skill, rather than a human, personal endeavor, we are very concerned that kids can read, but not that they actually do. Dull textbooks and primers and programmed reading instruction (read the paragraph and answer the questions, repeat ad nauseum) are traditional, support the publishers' bottom line, and make schools feel they are serious about improving reading scores. Now if they only created actual readers.
Librarians, keep putting books in kids' hands that they want to read. We may be readings last, best hope.
(After I posted this, I received a tweet recommending Readicide. It's on my list!)