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Wednesday
Feb032010

What's in a name?

What's in a name? That which we call a rose
By any other name would smell as sweet.
Romeo and Juliet (II, ii, 1-2)

Thanks to AASL making a declaration that "school librarian" is now the official job title of our profession, the debate over what we call ourselves is raging once again.

I addressed this "non issue" back in 2005 in the column "Names Can Never Hurt Me." Excerpts:


However, job titles like “librarian” are really more symbolic than descriptive, and symbols work as much on an emotional level as a rational one. That’s why the topic is hotly and endlessly debated. Symbols have different cultural meanings that are legitimate. (Think of how Christians and Muslim may view a cross.)

The reaction to “librarian” says a good deal more about the person with the reaction than about the title itself. As I was growing up, librarians were the wonderful people who helped me find interesting things to read, helped me answer questions, and were in charge of an environment in which I felt comfortable. Our high school had a well-respected male librarian. So I have always felt quite proud to be considered a librarian.


Yet other poor souls have had very different experiences. Librarians to them were unreasonable authority figures who demanded quiet, had anal-retentive attitudes toward “their” materials, and may have been mean or even scary. Ardelia Lortz in Stephen King’s short story “The Library Policeman” iconifies this view. In other words, many people react to “librarian” like I react to “lawyer” or “proctologist.”

...

The only actual "research" that goes beyond opinion was a focus group study (A Report of Findings from Six Focus Groups with K-12 Parents, Teachers and Principals, as well as Middle and High School Students, KRC Research, January 2003) commissioned by AASL. It reported:

In terms of professional titles, “library media specialist” is a more positive and professional label than “school librarian” – especially looking to the future. “Library media specialist” brings to mind a younger, more professional computer literate person who can consult with students and teachers alike on their modern day information needs. This title also tends to make students of both genders more interested in the possibilities of the profession.


Let's move on or undertake a real study on job title perception by our constituent groups. Or better yet, spend our time improving our services.

Before we have to accept the job description "Unemployed."

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Reader Comments (5)

I agree. I thought it was funny that in this article about it (http://www.schoollibraryjournal.com/article/CA6715763.html), they mention that FL and CA don't use the term "school librarian" and guess what? They're the worst states for cutting the positions! I don't care what I'm called as long as I can do the job. Well, don't call me late to lunch. Da da dum.

February 3, 2010 | Unregistered CommenterJim Randolph

Hi Jim,

Too bad it is easier to argue about names than actually police the profession! I worry about our field!!!

Doug

February 5, 2010 | Unregistered CommenterDoug Johnson

Absolutely! I've been thinking about this lately, and blogging about it myself . I was having a discussion with a colleague the other day in which she argued that if we don't have the word "media" in our title people won't know we work with computers. Really? I've never used the term media specialist (I think it makes me sound like a nightly news anchor), and yet my teachers come to me all the time for help with Web 2.0 tools and other technology help. Perception has nothing to do with names, and everything to do with actions; I don't care whether the teachers and students I work with even know my official and rather cumbersome title--it's much more important to me that they see me as knowledgeable, effective, and passionate about what I do. Which, in turn, will hopefully alter the image they have of other librarians.

It doesn't matter what we're *called* it matters what we *do*. I wish we'd spend more energy on that.

February 6, 2010 | Unregistered CommenterSara

This thing about what to call school librarians is – from my point of view – counter productive. Terms like “school library media specialist” don’t exactly dance on your tongue and there is a danger in using a metaphor like “Information Manager” or “Chief Information Officer” While metaphors help us gain insight into complex realities, they are not representations of the total reality. Metaphors only highlight certain characteristics of the items they describe. In doing that, they promote certain concepts interpretations, but they obscure others. The way of seeing also becomes a way of not seeing. The cost of illuminating one aspect is to divert attention from others, including those that might be as important or even more important than the one illuminated.
Metaphors can create powerful insights, but always at the risk of distortion. In Gareth Morgan’s words, a metaphor always produces a kind of one-sided insight. Unless we see the whole of something, we can’t fully understand it, our perspective is narrowed, and other possibilities become harder to recognize. Library and librarian metaphors shape our conceptions of both. As communications expert, Philip Clampitt puts it, "we shape our metaphors and, after that, they shape us."
This is dangerous because our understanding of something predisposes how we approach and relate to it. Partial understanding may cause us to discount or all together miss valuable pieces of the whole. It's metaphors like these that help blind principals and teachers to important parts of the library's role and the librarian's skills.
The library as information center is an appealing metaphor at one level. The "center" of anything denotes its core, its heart, and a position of central importance. This a heady image in a school, where information is at once the stock-in-trade of the professional staff and the foundation on which student understanding is built -- and it simultaneously conveys relevance and standing. The “information manager” title is likewise enticing. "Manager" implies specialized knowledge, skill, and status -- especially in this "information age" and in the midst of an "information explosion."
The problem is that each spotlights an important library and librarian characteristic, but each also obscures other important aspects of what the library is and what the librarian does. The information center metaphor emphasizes collection over connection, evoking images of materials and retrieval processes -- but not of learning. In that, it neglects and obscures a great deal of what libraries are about today and defines the library as apart from the classroom rather than integral to it. The idea of “information manager” doesn't so much as whisper collaborator, teacher, consultant, or partner. It obscures those roles that really define quality library media performance and leadership. The greater parts of librarianship are beyond managing a collection and facilitating others' access to what it contains. These kinds of titles can put librarians at odds with teachers who see such attitudes as usurping the value of what they do. See Bill Ferriter’s recent blog called “All Hail the Mighty Media Specialist” to see an example of this.
Of course, these titles and metaphors describe an important part of what the library is and the librarian does -- and they have more of a contemporary ring than "library" and "librarian." But it's what they don't say that tends to make library advocacy more difficult. Titles may only be figures of speech, but they have real work place consequences because they shape people's perceptions. Contrast “sanitation worker” with “trash collector”. They construct and then describe our sense of something. Faculty members who perceive librarians as the “information manager” or the “media specialist” in the information center may seek their assistance in finding information -- but not likley to ask them for help in defining their information needs, nor necessarily welcome the “information manager’s” advice or assistance in interpretation or application. I’d argue that to some extent these metaphors -- although many librarians regard them as improvements -- probably do more to perpetuate stereotypes. They invite people to say, "Help me find what I want and then check it out to me; I'll take it from there."
What, then, might be an appropriate metaphor for the library and title for the libraria? The simple truth is that there may not be one. Each simultaneously illuminates and limits. It seems to me that librarians need to resist others' attempts to impose a single metaphor on them, and certainly to resist the temptation to impose one on themselves. At the same time, they need to promote multi-dimensional images whenever they can. Trying to describe the library in meaningful terms without the color and impact of a powerful metaphor will weaken any argument. At the same time, though, any single metaphor will inevitably narrow the library's and librarian's role and function in the eyes of others. This is why all this name game shifting can be counter productive. Other faculty members really control the librarian's opportunities to contribute. It's difficult gather administrative support if administrators can’t see your whole value, it’s hard to contribute if others can't see what you have to offer, and it’s impossible to collaborate if others won't collaborate with you.
Perhaps the best course when someone characterizes the library or librarian as a certain thing is to respond with multiple metaphors, "Oh, yes. It is that, but it's also so much more. It's also such-and-such … and I also do ….." Multiple metaphors expand the image and reduce restrictions. Using a single metaphor highlights only a single dimension. Instead of a liberator, it becomes a limitation. The images of libraries and librarians are already too limited. Take the words “library” and “librarian” and invest THEM with life and meaning.

February 22, 2010 | Unregistered CommenterGary Hartzell

Hi Gary,

Sorry it's taken me so long to respond, Been to Mumbai last week and getting caught up still around here.

As always this is really good stuff and deserves elevating to a blog post status. Let me know if you are OK with that.

I agree that there isn't a good enought "right answer" to what we call ourselves to argue the point.

<http://www.doug-johnson.com/dougwri/names-can-never-hurt-me.html>

Take care,

Doug

March 3, 2010 | Unregistered CommenterDoug Johnson

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