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Sunday
Jan262020

What makes them think I need this?

On a far too frequent basis, I have been seeing the advertisement shown above as I read the newspaper online. In fact, I see it in both newspapers I read online - the Mankato Free Press and the Minneapolis Star Tribune.

Why?

What leads Google/Associated Press/National Advertising Council/Editorial Board of the Free Press or whatever determines what ads I see, think I have wax build up in my ears? And why, for goodness sake. do I need to see the nauseating photo of the stuff when I just want to read a simple news story? I get all the queasiness I can handle just reading about our politics.

I've not Googled "hearing loss" or "ear wax removal" or even "Q-tips," nor have I ordered any similar products from Amazon. I don't think think I pick at my ears while at my computer if I am being watched through its camera covertly. Might my children have been searching online for help for me on hearing or memory loss?

Facebook now and again displays interesting ad choices as well - women's clothing, baby toys, sporting goods for sports in which I have no interest. What makes FB think I am a cross-dressing new father who enjoys lacrosse?

Marketers, if you want to use my personal data to get me to buy, at least get it right.

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Reader Comments (1)

I saw this gadget too. This can’t be an approved device.

January 27, 2020 | Unregistered CommenterM Grabe

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