I love this set of options in Gmail. I get more unsolicited email from publishers, vendors, and PR firms than, than ... well, more than hyperbole can describe. It's the rare morning I check either my school or personal accounts not to find a half-dozen or more messages about some product or service or information that my teachers, my readers, my family, even I, are sure to find interesting.
So it has become my mission to see how many of these solicitations I can only view just once. While some organizations provide "unsubscribe from the list" links, I am a little reluctant to respond to them. By replying, am I just letting someone know there is an actual human being at a particular email address? And that email address might have a monetary value to a marketer.
So instead, I use the filtering option in Gmail. I use it to move not the email address, but to move anything from that email domain directly to the trash. Do not pass Go. Do not collect $200.
For example, a message this morning came from one Brandon Latino <email@example.com>. So instead of creating a rule just for Brandon, I create the rule to move to trash anything from @ifsleasing.com. That way when Brandon moves to greener pastures, his successor will also be filtered.
Increasingly, I feel my life has become a battle between me and the world of marketing. I literally no longer answer my work phone unless there is a caller ID associated with call. 90% of my postal mail I recycle without even a glance. I use every ad blocker possible on social media sites. I no longer walk through the vendor areas of conferences. I no longer watch commercial TV.
And I still feel overwhelmed.
Any tips for keeping one's sanity in a marketing-saturated world?